What is our background and what do we hope to achieve.


Newtelligence is a technology company that is a collaboration between industry experts and a software house - Arkitec Software Ltd. It is our aim to create products that further the digital aspirations of all businesses regardless of sector or size.

About Us

The company was founded in late 2013 by our MD Purdeep Haire. He brought together a team of industry champions and IT experts with the sole mission of driving digital engagement in every sector of the economy. Current industry workers remain at the heart of our decision-making process and we believe this sets us apart from our competition. We consult our own panel of experts to help determine the direction of future development for all our products.

Meet the team

Our team continues to grow to encompass a wide range of valuable skills and industry experience. The key skills of our directors and department managers are shown below.

Purdeep Haire, CEO and founder

Purdeep has been involved in the convenience sector for the past ten years. He has operated and run his own convenience stores, which have always been at the forefront of utilising technology. Purdeep is the driving force behind the movement to encourage businesses to make the most of current digital opportunities. He founded Newtelligence Ltd in late 2013.

Purdeep utilises his vast retail experience to oversee all retail development projects undertaken by Newtelligence. He believes it is vital to have retailer representation at the heart of our decision making process. View Purdeep's linkedin profile here.


Keith Organ, Chief Software Architect
Arkitec Software Ltd.

Keith has designed, developed and trained around Microsoft technologies for over 18 years. He specialises in interoperability and architecting .NET enterprise solutions. He has worked as a consultant with Microsoft on several projects including ongoing work with the European Union. Keith has delivered highly technical workshops on a wide range of topics to Microsoft’s customers, prospective customers and internal staff. He has advocated interoperability in several traditionally non-Microsoft environments, such as the EU, enabling Microsoft to gain opportunities where barriers to entry have previously existed.

In a previous project Keith was heavily involved with architecting one of the first multi-client e-commerce services which won top honours at the annual CommerceNet global conference held in Spain.   Since 2005 he has been the lead architect on the etrader stores multi-tenanted, multi-theme ecommerce solution which powers the CornershopOnline platform.

Keith is also co-author of a book with the Microsoft Patterns and Practices team on interoperability. He was responsible for the majority of the books content, designing the .NET/J2EE sample applications and also developing the J2EE application for deployment to IBM WebSphere.

Keith's skills include C#, Java, Design Patterns, Interoperability, Azure, Web Services, ASP.NET, MVC, WCF, SOA, Agile methodologies, VB.Net, SQL Server stack, HTML, CSS, Javascript, JQuery.

Visit Keith's Linkedin profile here. 


Paul Telford, Solutions Architect
Arkitec Software Ltd.

Paul has been architecting technical solutions using .NET and SQL Server for over 16 years. During his career he has successfully managed projects with multi-million pound budgets. He has a wealth of commercial experience in call centre, multi-client fulfilment, warehousing, distribution, omnichannel ecommerce.    Since 2006 he has helped lead the design and architecture of the etrader stores multi-tenanted, multi-theme ecommerce solution powering the CornershopOnline platform.

He has also been heavily involved in several Business Intelligence projects putting to practice his expertise with the SQL Server stack including data warehousing and visualisation.

Paul's technical skills include SQL Server stack, Reporting Services, Power BI, Data modelling and visualisation, ETL, Analysis Services, UX & Interface design and Business Process.

Visit Paul's Linkedin profile here. 


Will Howe, Head of Design

Will specialises in digital design, identity & branding, graphic design and illustration.

Growing up with digital art & animation as welcome distractions to his industrial design schooling, Will found his passion for creating digital content naturally led to him pursuing a career in design. With over a decade of experience behind him, Will relishes the eclectic mix of projects he’s involved with - whether he’s helping to build identities on & offline for start-ups or working with big brands & agencies on digital & graphic design projects.
An advocate of clean, user-friendly design & bold, iconic brands - Will’s keen eye for detail has always defined his work, giving him a deep understanding of the aesthetic requirements across all media.

Driven by insight and characterised by simplicity, he delivers elegant, effective & unique creative design solutions. Dedicated to everything visual & engaging, cramming every pixel & bleeding every dot.

Visit Will's Linkedin profile here.


We are experts in getting grocery stores online

Consumers are already shopping online in a multi-channel environment. Increase your revenues and margins by expanding your business beyond its current bricks & mortar limitations.